Microsoft and Real Madrid
Part of Momentum – McCann team responsible to activate Microsoft and Real Madrid partnership. Under the concept «passion powers passion” we shared the belief that passion can move the world, and through technology, the 450 million RM fans could be more madridistas than ever.
Some of the projects I was involved during the partnership were:
Partnership guidelines: creation, design and implementation across a range of Microsoft brands (Microsoft, Lumia, Surface, Band). Maintenance of guidelines applied among multiple formats.
Photoshoot of high profile players of Real Madrid championing communications and promotional material of the core values of the partnership.
Global Sports Innovation Centre: concept, design development up until implementation. A space to promote the development and entrepreneurship in the sports industry through research, collaboration and innovation.
Customization and personalisation of Microsoft devices.
Sticker Album promotion: Creation of the first fan sticker album. Recognition with the Grand Prix FIP award at the category of “Best Promotion, Europe”.
Sticker Album winners Meet & Greet with RM players: Meet and Greet with fans from around the world through Skype technology.
Partnership official/Real Madrid APP presentation: concept and design for large event held at the Santiago Bernabéu Stadium.